Businesses, especially small ones, have much to benefit from social media. Arguably speaking, when they utilize it wrong, the backlash can be quite significant. This is why it would be a smart move for an entrepreneur to be highly aware of the social media rules that businesses must remember at all times.
Be Courteous At ALL Times
The internet is a space that is rife with people’s opinions. Often, they are not exactly phrased in the best way or can be outright insulting. Despite this, it is highly important that your brand always maintain the air of courtesy regardless of your personal misgivings. Always remember that whenever a disgruntled customer comes to your social media airing a complaint, this is an excellent opportunity to gain some massive positive press.
If you manage to address their grievance properly, not only do you earn back the client’s loyalty, you also shine yourself up in the eyes of your other followers.
Limit Your Hashtag Use
In the age of social media, hashtags are used to link posts together and make them more visible when doing a search. That said, no one likes to see full sentences permeated with hashtags every other word. This adds clutter to your social media feed. It also implies that who is running the social media account is not very familiar with how to effectively utilize hashtags.
When hashtags are used properly, it only takes one good hashtag to ensure that your brand endures in the minds and consciousness of consumers.
Avoid Divisive Topics
As much as it would be tempting to throw your brand on the side of a ‘hot topic’, this is invariably a bad move in the long run. Instead of focusing on growing your brand and awareness for it, you may get the reputation of having more to say about events rather than providing a good service. Always remember that the loudest cans are usually empty.
Avoiding divisive topics keeps your brand neutral and less prone to receive the vitriol of anyone that may disagree with your stance.
It would be highly prudent for businesses—both big and small—to really be aware of how they utilize their social media. Always remember that screen capture images are pretty much there to haunt you even if you delete a post or a conversation. Audiences are all geared toward holding brands fully accountable for their responses (or lack of responses). If you have a business, it would be highly important for you to remember the social media rules we listed above.
Try to review your present use of social media for your business. Which rules have you broken?